Dear Valued Customer,
I have found that during the winter months, the photography market starts to heat up, especially from where I sit in Europe. Over the last few months, we’ve heard about announcements and releases of professional caliber cameras entering the market. While many issues take center stage in marketing slogans and advertising, we have felt that the professional photographer is looking beyond the latest megapixel amount when it comes to making a buying decision.
As the quality demands laid on professionals become ever more extreme, the one way to get the utmost quality from the camera bodies, lenses and digital backs, is to integrate them ever more closely. So this movement to tailor camera models, proprietary software and specific digital backs to work together - is here to stay. And that is where Leaf is bringing to the market the Leaf AFi Camera System.
The recent issue of the British Journal of Photography (Feb ’08) emphasized this perception of the market. While testing the Leaf AFi, Adam Woolfitt, takes a moment to survey the developments and changes in medium format photography. The comprehensive article lists some of the standout features and specs of the camera, while giving a hands-on impression of how it drives.
Even the best camera is still a tool. It takes a craftsman to use that tool to produce art, and this month we feature the profile of the multi-award winning British photographer – Spiros Politis. He has worked with some of the biggest personalities in the world of music, movies, and advertising. Pushed forward by the increasing demands of his clients, a few years ago, he determined he had to make the jump from film to digital. Following a thorough review of available possibilities, he made the decision to go with Leaf. “I loved the Leaf Aptus,” he says, “and the results they deliver.”
At our upcoming industry event, Focus On Imaging in Birmingham 24-27th February , I am very excited to be meeting photographers and showing the latest that Leaf has to offer. By the way, did you know that even the ads promoting Focus On Imaging were shot with a Leaf (see here).
Philippe Lefebvre
Leaf Sales and Marketing Manager - Europe
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